Coaching and advisory for product executives
Lead product with clearer decisions and stronger business alignment.
I help CPOs, Heads of Product, VPs, and Directors align their executives and turn product strategy into decisions their teams can act on.
Build a product organization that makes sound decisions without depending on you for every answer.
Former Chief Product Officer at Lucid. Product leadership experience at Adobe, Ancestry, and Vivint.
See your product leadership profileFree Product Excellence Index. About seven minutes. You see your profile before a work email is requested.
Discuss a leadership or team challenge
When the product leadership job gets bigger
You may have a strong product background and still need a clearer approach to the decisions your role now demands.
- 01
You have stepped into a bigger role. You need a clear point of view, stronger relationships with executive peers, and a way to decide what deserves your attention first.
- 02
The business needs more from product. You need to connect investment and priorities to customer value and business outcomes, and make the tradeoffs clear enough for executives to support them.
- 03
Your team needs room to lead. You need shared priorities and clear decision ownership so people can move forward without every decision coming back to you.
What product leaders say about working with Dan
“Dan helped me find the intersection of customer value and business value.”
“Coaching sessions with Dan set me up to be a successful SVP of Product.”
See where your product leadership needs attention
Answer 25 questions to build a profile across five dimensions of product leadership. Reflect on your own experience and how you think others would describe it. Use the profile to choose where to focus next.
- Steward Vision & Strategy
- Invest in People
- Align the Business
- Deliver Results
- Experience Fulfillment
Example bars across the five dimensions. Not a real profile.
About seven minutes. Free. You see your profile before a work email is requested. Self-reflection assessment.
Work on the decisions underneath the roadmap
When product struggles, I look at the decisions underneath the roadmap. Are executives aligned on the outcomes? Have the tradeoffs been made explicit? Do teams know which decisions they own? That is where we start.
I bring the perspective of someone who has carried the product leadership job. As Chief Product Officer at Lucid, I led across product, user experience design, and partnerships. My experience at Adobe, Ancestry, and Vivint also informs how I work with leaders navigating complexity, change, and larger responsibilities.
Product Leadership
Clarify your responsibilities as a leader, develop people, and build a team that can make sound decisions.
Product Excellence
Connect customer needs and business priorities through focused learning, explicit tradeoffs, and measurable outcomes.
Life Fulfillment
Build a way of leading that leaves room for the people and commitments that matter outside the job.
Choose the support your situation needs
Start with your leadership profile if you want help deciding where to focus. If you already know the challenge, explore an engagement or tell me what you are working through.
| Engagement | Description | Investment | CTA |
|---|---|---|---|
| Product Excellence Review | A 90-minute discussion of your completed Index, with an annotated interpretation and a 1-page action plan. | $599 | Explore |
| Private Coaching | Ongoing 1-on-1 support for product executives working through leadership decisions. | From $5,000 / mo | Explore |
| Product Leadership Workshop | A full-day working session to help a leadership team align its approach to product excellence. | From $15,000 | Explore |
| CPO Office Hours | Schedule 30-minute calls during office hours, and get unlimited email support. | Normally $1,000/month. Free for a limited timeSix-month minimum |
Decide where to focus next
Build your product leadership profile, then use it to choose the work that deserves your attention. If you already have a leadership or team challenge in mind, let’s discuss it.
Free Product Excellence Index. About seven minutes. You see your profile before a work email is requested.
Discuss a leadership or team challenge