Product Leadership
You are the custodian of product vision and strategy. You are a builder of teams and developer of people. Your people are your product. You are ultimately accountable for creating outcomes.
Leading Product Excellence
Exceptional product leadership matters more than ever.
AI makes it easier than ever to deliver software.
The premium is on leaders who build teams that learn fast and translate that learning into judgment, taste, and wisdom.
Where systems strain
Five places the system comes under strain.
Learning has to keep up with delivery.
That is how a team builds judgment, taste, and wisdom. The Product Excellence Index looks at these five dimensions — the strains it is built to surface.
- 01Steward Vision & Strategy
Vision and strategy are hard to explain, or they do not guide the decisions teams make.
- 02Invest in People
Talent, feedback, and decision rights are uneven, so people are not becoming stronger product professionals because of the system.
- 03Align the Business
Peers are not aligned on the outcomes product owes the business, and tradeoffs stay hidden until late.
- 04Deliver Results
Work ships, but the link from investment to customer value and business value is unclear, and learning is slow when results stall.
- 05Experience Fulfillment
The role is crowding out fulfillment, the people outside the job, and the boundaries that make the work sustainable.
How the Product Excellence Index works
About seven minutes. A profile. A next step.
- 01
About seven minutes
Twenty-five questions across the five dimensions, including how you think others would rate you. It is a self-report, not a 360.
- 02
Your profile
See where you are strongest, where the leadership system is under strain, and where your read runs ahead of the one you think others would give.
- 03
A next step
A playbook for your focus. A free 30-minute Index Review when you are a Director or above, in a mid-size organization or driving team or org change.
Proof
Named leaders, in their words.
- Situation
- Co-founder and head of product
- Together
- “Dan helped me find the intersection of customer value and business value.”
- What they report
- “His frameworks helped me de-risk ideas, move faster, and drive real business impact.”
- Situation
- Senior vice president of product
- Together
- “His insights into strategy, people, execution, product, and life have been transformative.”
- What they report
- “Coaching sessions with Dan set me up to be a successful SVP of Product.”
The complete leader
Three frameworks. One better way forward.
Product Excellence
The job of product is to find the intersection of customer value and business value. Rapid learning is the core enabling mechanism to get there. Delight and moving metrics that matter are the ultimate outcome.
Life Fulfillment
You are more than a product leader. Your impact is more. Your life is more. Your opportunity for joy is more. You can win at work and at home.
Ways to work together
The ladder starts with the Product Excellence Index.
- 01
Product Excellence Index, then Index Review
Free, about seven minutes for the profile. A 30-minute Index Review follows when you are a Director or above, in a mid-size organization or driving change across a team.
- 02
Product Excellence Review
$599. Ninety minutes on a completed Product Excellence Index. You leave with an annotated read and a one-page action plan.
Learn more - 03
Private Coaching
Starting at $5,000/month. One-on-one coaching for product leaders who mentor everyone else—and deserve a mentor of their own.
Learn more - 04
Product Leadership Workshop
Starting at $15,000. A full-day, hands-on workshop that aligns your leadership team on a shared approach to product excellence.
Learn more - 05
Product Transformation
Starting at $35,000/quarter. A quarterly engagement that turns the product function of your company into a strategic advantage.
Learn more