Leading Product Excellence

Your product leadership system is under strain.

Most product leaders are going it alone.

Nearly 3 decades of product leadership at worldclass companies.
  • Adobe
  • Ancestry
  • Vivint Smart Home
  • Lucid Software

Where systems strain

Five places the system comes under strain.

The assessment looks at these five dimensions. They are the strains it is built to surface.

  1. 01
    Steward Vision & Strategy

    Vision and strategy are hard to explain, or they do not guide the decisions teams make.

  2. 02
    Invest in People

    Talent, feedback, and decision rights are uneven, so people are not becoming stronger product professionals because of the system.

  3. 03
    Align the Business

    Peers are not aligned on the outcomes product owes the business, and tradeoffs stay hidden until late.

  4. 04
    Deliver Results

    Work ships, but the link from investment to customer value and business value is unclear, and learning is slow when results stall.

  5. 05
    Experience Fulfillment

    The role is crowding out fulfillment, the people outside the job, and the boundaries that make the work sustainable.

How the assessment works

Five minutes. A profile. An optional review.

  1. 01

    Five minutes

    Twenty questions across the five dimensions. It is a self-report, not a 360.

  2. 02

    Your profile

    See where you are strongest and where the leadership system is under strain.

  3. 03

    Optional 30-minute Review

    Book a free Product Leadership Assessment Review to pressure-test the profile. It is not a commitment to coaching.

Take the Assessment

Proof

Named leaders, in their words.

Situation
Co-founder and head of product
Together
“Dan helped me find the intersection of customer value and business value.”
What they report
“His frameworks helped me de-risk ideas, move faster, and drive real business impact.”
Allen LiaoCo-Founder and Head of Product
Situation
Senior vice president of product
Together
“His insights into strategy, people, execution, product, and life have been transformative.”
What they report
“Coaching sessions with Dan set me up to be a successful SVP of Product.”
Dr. Jarom ChungSenior Vice President of Product

The complete leader

Three frameworks. One better way forward.

01

Product Leadership

You are the custodian of product vision and strategy. You are a builder of teams and developer of people. Your people are your product. You are ultimately accountable for creating outcomes.

02

Product Excellence

The job of product is to find the intersection of customer value and business value. Rapid learning is the core enabling mechanism to get there. Delight and moving metrics that matter are the ultimate outcome.

03

Life Fulfillment

You are more than a product leader. Your impact is more. Your life is more. Your opportunity for joy is more. You can win at work and at home.

Explore the frameworks

Ways to work together

The ladder starts with a free review.

  1. 01

    Product Leadership Assessment, then Review

    Free, 5 minutes for the profile. Then a free 30-minute Assessment Review, the default next step after the assessment.

  2. 02

    Private Coaching

    Starting at $5,000/month. One-on-one coaching for product leaders who mentor everyone else—and deserve a mentor of their own.

    Learn more
  3. 03

    Product Leadership Workshop

    Starting at $15,000. A full-day, hands-on workshop that aligns your leadership team on a shared approach to product excellence.

    Learn more
  4. 04

    Product Transformation

    Starting at $35,000/quarter. A quarterly engagement that turns the product function of your company into a strategic advantage.

    Learn more