All posts

Blog

The Bottleneck is Not Decision Making

The bottleneck isn't decision making. Teams are deciding plenty. It's the learning behind those decisions that hasn't kept up.

The bottleneck is not decision making. You guys - that ain't it.

Everyone has their spin on "when building gets cheap the bottleneck moves to decision making."

Sorry, but the bottleneck is not decision making. I see product teams making decisions at alarming rates. The bottleneck is the learning that precedes the decision. Many teams are still making plenty of decisions. They have to in order to feed the insatiable appetite of the build beast. They're just unable to put learning rigor behind those decisions so the hit rate on the decisions has deteriorated.

Want to unlock your product team? Figure out how to help them learn faster.